Lunchables are brand of pre-packaged lunch boxes made by Kraft Foods. They are mainly targeted to kids.
History[]
Lunchables was designed in 1985 by Bob Drane, Tom Bailey, and Jeff James as a way for Oscar Mayer to sell more bologna meat. After organizing focus groups of American mothers Drane discovered that their primary concern was time. Working mothers especially were pressed by the time constraints of fixing breakfast for their families as well as packing something for their children to eat at school. This gave Drane the idea of creating prepackaged lunchboxes featuring Oscar Mayer's trademark red meat.
The term Lunchables emerged from a list of possible names for the prepackaged meal that included among others: On-Trays, Crackerwiches, Mini Meals, Lunch Kits, Snackables, Square Meals, Walk Meals, Go-Packs, Fun Mealz, and Smoothie Kabobbles.
In 1988, Oscar Mayer was acquired by Kraft, and was annexed accordingly.
In 2006, due to childhood obesity concerns among many parents, many of the Lunchables varieties replaced the candy treats with more healthier treats like applesauce, fruit cups, and Jell-O Yogurt Blast tubes. Also Lunchables Cola was replaced with Capri Sun 100% fruit juice pouches in some Lunchables varieties.
In 2013, to increase sales, the applesauce, fruit cups, and Jell-O Yogurt Blast tubes treats were replaced with cookies, Teddy Grahams, and gummy fruit snacks.
Products[]
Without a drink[]
- Ham & American Cracker Stackers
- Turkey & American Cracker Stackers
- Bologna & American Cracker Stackers
- Turkey & Cheddar Cracker Stackers
- Pepperoni Pizza
- Extra Cheesy Pizza
Fun Packs (with drink and treat)[]
- Ham & American Cracker Stackers
- Turkey & American Cracker Stackers
- Bologna & American Cracker Stackers
- Turkey & Cheddar Cracker Stackers
- Pepperoni Pizza
- Extra Cheesy Pizza
- All Star Hot Dogs
- All Star Burgers
- Chicken Nuggets
- Pizza Swirls
- Pizza Dunks
- Ham & American Mini Sub
- Turkey & Cheddar Mini Sub
- Nachos 'n Cheese
Discontinued products[]
- Waffle Sticks
- Pancakes and Sausage
- Mini Cinnamon Roll Dunks
- Corn Dog Dunks